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Crown's electric lift trucks are utilized on a day-to-day basis to securely transport warehouse materials and merchandise. The businesses wide-ranging product line consists of manual propelled pallet stackers and trucks, power pallet stackers and trucks, counterbalanced sit down and stand up lift trucks, narrow-aisle turret lift trucks, narrow-aisle reach trucks, and order picking equipment.
Environmental accountability and sustainability remains at the forefront of Crown's organizational philosophy. Crown has attained ISO 14001 certification and has been benefiting its clients for many decades with their thought leadership and by exerting an extra effort in production administration and environmental stewardship. Crown has proudly achieved several awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
Crown History - 1930's to 1950
Crown Equipment Corporation was first born is rural central American municipality known as New Bremen, Ohio, USA. The business has matured from a one-room operation into an internationally prominent corporation, currently considered to be the seventh leading forklift manufacturer on the planet.
Two brothers Allen A. Dicke and the late Carl H. Dicke established the Crown corporation in 1945. Carl's son, James F. Dicke joined the family company later on that year. Presently, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President today, becoming the fourth generation of the Dicke family to maintain this position.
Crown in the beginning began with a small client base developing temperature controls that they manufactured for coal burning furnaces. The production of these control items took place in a former hardware store located in New Bremen, Ohio, where Crown’s head office presently remain.
By the year 1949, Crown shifted into the construction of rotators for antenna due the increased interest in televisions at the time. The product was able to improve the image and reception quality. The company’s profitable move allowed them to become a leading maker of units until 2001. The company ceased production in October after a decline in the global need for TV antenna rotators.
History – 1950 to 1975
In the early 1950’s Crown diversified into the production and repair of electronic and mechanical machinery for government and private industry. Following a number of profitable bids within a short period of time, the company had developed a respectable business in this field.
Flexibility and success dominated Crown’s capability to diversify once again. In 1957, production into the materials handling market started with lift truck manufacturing. The company believed the industry required a smaller line of superior quality lift trucks. Crown immediately fashioned an exceptional range of progressive equipment and swiftly evolved into the most rapidly evolving materials handling company with its collection of merchandise.
In 1966, Crown ventured outside of the US material handling market and into Australia. Sydney, Australia is home to the regional headquarters and presently leads Crown’s Asia Pacific service, sales and marketing teams. Crown remains an unwavering industry leader today, supported by exceptional operations, solid sales and strong manufacturing operations.
In 1968, Crown established itself in the European market by obtaining an Irish manufacturing plant from its parent company, Steinbock, who was a German firm. They began to manufacture Crowns’ (PTH), hand pallet trucks. Later that same year, Crown started their first London operation located near Heathrow Airport. The sales and service operation of Crown’s comprehensive lift truck line was accessible in the UK by the end of the decade. In the early 1970’s, Crown expanded and began advertising and marketing forklifts across Europe through autonomous dealers.
History – 1975 to Present
Currently, Crown manufactures a massive fleet of electric lift trucks. The company’s dealer network, stationed in key international markets, consists of both Crown-owned and independently-owned sellers. They are accountable for handling the company’s product sales and service.
There is Corporate facilities in Munich, Germany and in New Bremen Ohio, which provide promotional sales and national marketing support to all of their dealers and sales personnel. Crown sellers and sales personnel are trained in-house in many disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and offers purchasing, advertising and marketing, engineering and design functions for India, Africa, the Middle East along with Europe. The diverse relations of global dealers and Crown-owned dealers effectively operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their expanding foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in over 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.
